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Increase Your Audience and Improve Your Authority with Strategic PR

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Imagine Being Featured in Top-Tier Media Outlets

Being featured on TV, on podcasts, or in magazines can quickly increase your audience and improve your authority.

Strategic PR from Be a Better Brand can do that.

Your six-month PR campaign will begin with an onboarding call where we’ll establish your messaging using the StoryBrand messaging framework. Then, our team will craft your messaging, which will be the filter through which other messaging will flow. Our founder, Chrissy, will establish your custom PR plan; we’ll begin identifying the target outlets and crafting the pitches. We’ll also make sure your brand has what it needs for a solid foundation, and we’ll audit your current online presence.

Here’s What You’ll Get:

Establish a Solid Brand

Social Media Audit

Online Presence Audit

SWOT Analysis


Media Kit

Custom PR Plan

Custom Pitches


Growth Consulting

Best-Seller Road Map

Media Coaching



This client was a fairly new brand that needed solid leads for their service-based business. After nailing down their messaging and goals, we began targeting very niche-specific outlets. Within the first few interviews she took part in, she received extremely qualified leads, another expert sourcing opportunity, and additional leads for a smaller branch of her company. Within a short amount of time, she was able to secure business opportunities that could more than pay for her Marketing and PR retainer.


This client’s goal was to sell more books and get more speaking gigs (both paid and unpaid). After nailing down her message and speaking points, we began targeting smaller outlets so she could test out the points. We moved to larger outlets and local venues. We achieved many PR opportunities within the first few months, which resulted in a minimum of one paid speaking gig and aided in her achieving International Best-Seller status. She has now gone on to bigger outlets, consistent paid speaking gigs, and the inclusion as a contributing author in a book that targets her ideal customer.


Her goal was to achieve best-seller status and get as many quality mentions of her brand and book as possible. Her book debuted as a best-seller, she appeared in many high-quality outlets, including TV, and she quickly received a full-length feature in a top-tier outlet. Her book continues to remain a best-seller in multiple categories.

Ready to make headlines?

Book a Free Call